“We Get Your Pet” • Creative Platform

Finding a new pet sitter online is easy,
but trusting one… that’s a bit harder 🐶🐾
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The context:
Rover has made it easier than ever to find someone to watch your pet. But the biggest competition isn’t other pet care services. It was owners' friends and family.

Our research revealed why: pet parents know just how particular, freaky, and sometimes downright weird their pets can be. They worry that someone they find online won't recognize what makes their pet unique, or worse, will treat them like just another animal.

To earn their trust, we set out to prove that at Rover, We Get Your Pet. Even the weird little things only their people would know.

The truth:
You don't really know a pet until you know their weird little “thing.”

The POV:
When a Rover sitter gets something as specific as your pet's thing, you trust them to get the big things, too.