The context:
For a lot of people, sleep has become unnecessarily complicated. The category is full of gadgets and products that promise more control, but often just add more stress. Casper, however, has always been about making great sleep simple, and something you can actually rely on.

We brought that to life through “Daymares™” or, stories about just how nightmare-ish a day can become.
By contrasting the unpredictability of the day with the certainty of a great night’s sleep on a Casper, we gave the brand a simple but emotionally potent role.

The truth:
You can’t control your days, but you can control your nights.

The POV:
Casper puts Daymares™ to bed.

Or simply:
Casper is the reason you can finally say: “Goodnight, Day.”