“Goodnight, Day” • Creative Platform
No matter how strange or stressful things get,
the day can still end on a softer note 😴😴😴
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The context:
For a lot of people, sleep has become unnecessarily complicated. The category is full of gadgets and products that promise more control, but often just add more stress. Casper, however, has always aimed to make getting great sleep simple. It should be something you can rely on, night after night.
We brought this idea to life through a series of “Daymares™” or, stories about just how nightmare-ish a day can become. By contrasting the unpredictability of the day with the certainty of a great night’s sleep you get on a Casper, we gave the brand a simple, but powerful, role in people’s lives.
The truth:
You can’t control your days, but you can control your nights.
The POV:
The day always ends well with a Casper.
‘Crowded’
I love how each spot turns a relatable, ‘horrifying’ experience into simple, funny, and human story.
‘Birthday Boy’
‘Poor Connection’
And, just like that: Casper puts Daymares to bed, for good.
Creative Credits:
CDs: Heather Larimer, Dan Kenneally + David Kolbuscz
Creatives: Kevin Igunbor, Ashley Crouch + Casey Rand