Hi, I'm Kirstie (but a lot of people know me as “KPM”).
I’m an experienced strategist based in New York.

Over the last 15 years, I have helped define and evolve some of the world's most iconic and fastest growing brands. I've been lucky to work at powerhouse creative agencies leading strategy teams across a variety of categories and audiences. From ketchup to airlines, luxury fitness to fast food, you name it, I’ve (probably) worked on it.
This breadth of experience has taught me to value simplicity, versatility, and agility in my work.

Regardless of category or company size, I specialize in creative strategy that is dead simple and creatively actionable.

Currently, I am Head of Strategy at Orchard Creative, where we help brands and businesses achieve growth@speed. Prior to this role, I spent 8.5 years at Wieden+Kennedy where I led global strategy teams in our sports, entertainment, and CPG verticals. Before that, I worked at Goodby, Silverstein & Partners in San Francisco, held an in-house role on the Global Content Excellence team at The Coca-Cola Company, and have worked as a freelance strategist. I also hold a M.S. degree from the VCU Brandcenter.

I like brands that are interesting, useful, or make life a little bit more fun. I enjoy working as on teams that are in constant pursuit of the truth + commit to a strong point of view. And, I'm passionate about helping people find their own style, creativity, and voice in this industry.

Say hi! I love to chat. 

Hi KPM

Client Experience:

  • AB InBev

  • Budweiser

  • Casper

  • Coffee mate

  • Comcast/XFINITY

  • DC Shoes

  • Delta Air Lines

  • Equinox Fitness

  • FanDuel

  • Fanta

  • Firehouse Subs

  • Fox Sports

  • Got Milk?

  • Heinz

  • Impossible Foods

  • Jordan

  • Marmot

  • Michelob ULTRA

  • Nestle

  • Nike

  • Roxy

  • Rover

  • Seagate

  • Shutterfly

  • Sonic Drive-in

  • Spotify

  • Sprite

  • StubHub

  • The Community Spirit Vodka

    + a few more here and there