Hi, I'm Kirstie.
I’m an experienced strategist based in New York.

Over the last 15 years, I’ve helped define and evolve some of the world’s most iconic brands. I’ve been fortunate to work at leading creative agencies, guiding brand strategy across categories, audiences, and global markets. This breadth of experience has taught me to value simplicity, versatility, and agility in my work.

I specialize in creative strategy that is dead simple and creatively actionable.

I like brands that are interesting, useful, or make life a little bit more fun.
I enjoy working as on teams that are in constant pursuit of the truth + commit to a strong point of view.
And, I'm passionate about helping people find their own style, creativity, and voice in this industry.

Say hi! I love to chat. 

Hi KPM
 
 


Work Experience:

Orchard Creative
Head of Strategy
2025–present

Wieden+Kennedy, NY
Strategy Director
2017–2025

Goodby, Silverstein & Partners
Senior Strategist
2013–2017

The Coca‑Cola Company
Brand Strategy / Creative Excellence
2012


Education:

VCU Brandcenter
M.S. Communications / Strategy

University of Colorado, Boulder
B.A. Communication / Italian Studies


Client Experience:

  • AB InBev

  • Casper

  • Coffee mate

  • Comcast/XFINITY

  • DC Shoes

  • Delta Air Lines

  • Equinox Fitness

  • FanDuel

  • Fanta

  • Firehouse Subs

  • Fox Sports

  • Got Milk?

  • Heinz

  • Jordan

  • Marmot

  • Michelob ULTRA

  • Nike

  • Roxy

  • Rover

  • Seagate

  • Shutterfly

  • Sonic Drive-in

  • Spotify

  • Sprite

  • StubHub

  • The Community Spirit Vodka

    + a few more here and there